J&M Pool Company

Brothers Jacob and Michael Durand built a nearly 70-employee pool company from their own backyard — and chose Senoia for their showroom because it never stopped feeling small-town.

J&M Pool Company

Jacob and Michael Durand are brothers from Newnan who built something quietly impressive right in their own backyard. J&M Pool Company was founded in 2009 and has grown into a full-service operation with nearly 70 employees — serving homeowners across Fayette, Coweta, and Lake Oconee communities with everything from brand-new pool builds to renovations, upgrades, and year-round maintenance. Their original office is on Will Banks Road. Their sales office and showroom landed on Barnes Street in downtown Senoia because, as Jacob and Michael will tell you, this town has always felt like the right place to do business — centrally located, thriving, and still unmistakably small-town.

Walk into the Barnes Street showroom and you'll find a team that takes the entire process seriously — from the first conversation through permits, construction, to the moment you step off the edge for the first time. Every member of the staff, customer-facing or behind the scenes, is focused on making that journey feel supported and straightforward rather than overwhelming. Building a pool is a big decision. J&M treats it that way.

They've also poured back into the community through partnerships and sponsorships with local schools and civic organizations — because doing good business and being a good neighbor aren't separate things to these two.

Ready to dive in? Give them a call.